Digital Marketing – a Brave New World!

So whats all this fuss about Digital Marketing then?

Currently I am talking to a lot of people who work in Marketing who have been using traditional marketing techniques for years and are and have been very comfortable with this approach.

Times are changing and as we move ever onwards into the 21st century and watch the Internet and digital technologies grow (with such new developments as Web 3.0, faster browsing capacity and download speeds etc) it seems to be that Marketing needs to move with the times as well – hence the upsurge of  interest in all aspects of Online/Digital Marketing.

Almost everyone is “plugged in” at the moment – laptops, portable media devices, mobile phones etc – how better to reach this ever growing mass audience with various saleable products than via digital means ?  My two nieces were overjoyed with their i-pods at Xmas and within minutes had connected to the Internet, whizzed through about a hundred online ads and had downloaded various apps, games and services – enough to keep them happily occupied for the rest of the day – and allow me to watch “Dr Who” in peace!!

Prove to them that you deserve the job

At Cambridge Professional Academy we are hearing more and more frequently from people who are concerned about their career progression and their attractiveness to potential employers, particularly those who have recently been made redundant or have moved to the UK from abroad. Many are struggling to get even an interview for jobs that only a few years would not have been a problem.  This is because despite the fact that they have years of relevant marketing experience and have been involved in a particular or even many aspects of marketing they don’t have the all important qualification, whether it is an academic one such as a degree or the more practical type such as the CIM and ISMM professional qualifications.

Not surprisingly, since the economic downturn we have seen an increase in the number of people contacting us who are in this unfortunate situation.  As you would expect, as the number of people being made redundant increases, the level of competition for jobs rises and employers take the opportunity to cherry pick the best candidates for their vacancies.  I am sure many would agree that it is essential to market yourself properly, and part of this is to be able to assess yourself and identify the areas of weakness and address them appropriately. 

I know from personal experience as I have progressed my career and applied for more senior roles that the job description in addition to preferring a related degree and experience often requests an additional professional qualifications.  This shows that not only does it give you an opportunity to stand out from the crowd; employers recognise them as a symbol of your dedication to ongoing development and improvement.

I know that it is a big commitment both financially and time wise – but I for one, am certainly convinced that it is well worth the effort.

Open day, London – 7th January

Not sure which qualification is right for you?

If the answer is yes, then why not join us for our open day at our London Centre to find out more. You will have the opportunity to meet with our advisor to learn more about how a professional qualification can enhance your career, discuss your personal circumstances, and which level and study methods are best for you.

You will be to discuss any of our courses including the marketing (CIM/CAM), management (CMI) and sales and marketing (ISMM).

What date? Thursday 7th January 2010

What time? 1pm – 6pm

What venue? London Centre, Suite 201, Albany House, 324-326 Regent Street, London, W1B 3BL

More about our London Centre

What do I need to bring? If you have a CV or a breakdown of your experience and qualifications this can be very helpful in advising you of the best level for you to study.

Please call Paul Owens on 0844 800 5256 or email paul.owens@professionalacademy.com to make an appointment.

If you are not able to attend this open day you can attend one of our many open days held throughout the year.  Current dates are available on our website

We are on the move…

The Cambridge Professional Academy team are moving to bigger and better offices in Cambridgeon Friday 18th December.  We will still be located in the city centre and offering the same CMI management courses as previously.  All other study centres are not effected.  The new adress is:

Cambridge Professional Academy
4th Floor, Janus House
46-50 St Andrews Street
Cambridge
Cambridgeshire
CB2 3AH.

All the telephone and fax numbers, and email addresses will not be changing.   All post addressed to our current address will be forwarded onto the new one to minimise disruption.

You may encounter some disruption to our normal services during the move, in particular accessing certain elements of our website and we will also have limited telephone and email facilities.

We apologise for any inconvenience caused and services will resume as normal by Saturday 19th December.

ISMM Seminar in London, 12th November

Cambridge Professional Academy will be attending the ISMM Seminar being held in London this coming Thursday. Due to be an informative and interesting yet entertaining evening the event will provide you with tools and tips on how to improve your sales performance and the opportunity to network with fellow ISMM members.

There will be presentations from:

Grant Leboff
Sales Therapy® – Debunking the Myths of Traditional Selling
www.intelliegentsalesclub.com

 

Richard Newman
Body Talk for Business – Can You Walk the Talk?
www.ukbodytalk.com

The seminar is being held at MWB London, 60 Cannon Street, London EC4N 6NP and begins at 6.15pm.

For more information about the ISMM and to book your tickets visit the ISMM website.

These seminars compliment the various ISMM qualifications and short courses that we offer in London, Cambridge, Exeter, Leeds and Jersey. More information about these qualifications and our prospectus is available at the Cambridge Professional Academy website.

Business North West

We have just returned from two days exhibiting at the Business North West Exhibition in Manchester. It proved to be a very successful trip with lots of people and companies interested in our qualifications and courses. It also proved very useful for meeting organisatiosn who will be able help us further with offering our qualifications to a wider audience.

As a general exhibition there were a range of companies both exhibiting and visiting ranging from website hosting and optimisation, graphic designers and professional bodies such as the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI). It would have been good to see the Institute of Sales and Marketing (ISMM) there but maybe next year.

The new CIM Diploma in Digital Marketing and Diploma in Managing Digital Media qualifications we a real success with many people interested in enroling on the courses, and with the first lot of workshops already booked it is expected to be a great success. Management also seems to be an area which is in great demand, particulalry in the public sector according to sources so we will be keenly pursuing this opportunity further.

Overall, the exhbition shows that despite economic circumstances there is still a real desire to be trained and gain qualifications in marketing, management and sales which is positive for us, although we must make sure we stay ahead of the game.

We hope to see you at our next event, CIM Live in London being held this Wednesday 4th November at BMA House, Tavistock House, London. For more information click here.

Visit our website www.professionalacademy.com for more information about our qualifications in marketing, management and sales and, prospectus.

Cambridge Professional Academy attending ISMM Seminar, Reading

Cambridge Professional Academy will be attending the Institute of Sales and Marketing Management (ISMM) Seminar in Reading today. These free to attend seminars start from 6pm and allow you to develop your potential and improve your performance in an ideal and convenient way whilst providing expert insight into the Sales world. The Reading seminar includes inspirational presentations from:

• Andy Preston – Selling in a Slowdown
• Matt Crabtree – Sales Momentum – 5 No Nonsense Ways to Win More Business in any Market

The seminars are packed full of thought-provoking ideas and practical insights for maximising sales and winning new business. For more information about the ISMM seminars and to book your tickets visit the ISMM website.

These seminars compliment the various ISMM qualifications and, short courses that we offer in London, Cambridge, Exeter, Leeds and Jersey.

For more information about these and for our prospectus visit our website www.professionalacademy.com

Visit us at ISMM Successful Selling, Birmingham

Cambridge Professional Academy will be attending the ISMM Successful Selling event being held on Tuesday 6th October 2009 at the National Motorcycle Museum, Birmingham.

The conference is guaranteed to be an action-packed and informative day providing an exciting combination of practical advice and new ideas that will inspire any sales person to greater heights of success. The speakers will be covering innovative ways to increase sales, improve motivation and boost profits. Put just one new idea in action and watch your sales figures soar – imagine what you could achieve with the host of ideas you’ll pick up in a single day.

Keynote speakers include:

• Shaa Wasmund – CEO, Smarta.com
• Jeremy Jacobs – Conference Chairman and TV & radio personality
• Steve Smith – Olympic High Jumper and Motivational Business Speaker.

 So look out for Cambridge Professional Academy when you are attending the ISMM Successful Selling Conference. For more information about the event or to book your place visit the Successful Selling website.

NEW – CAM Digital Marketing qualifications – starting September

Cambridge Professional Academy is now offering the two newly developed CAM digital marketing qualifications:

• Diploma in Digital Marketing
• Diploma in Managing Digital Marketing

Cambridge Professional Academy is just one of five selected training providers to offer this course during the pilot year.  Replacing the CIM EMarketing Award these qulaifications have been designed to reflect the fast paced and changing digital world in which marketing is increasingly an essential aspect for all companies.  Designed for anyone currently or interested in becoming involved in digital marketing they provide a natural progression depending on your level of knowledge and experience both qualifications include the equivelent of four modules

Diploma in Digital Marketing

• Digital Marketing Essentials
• Digital Marketing Planning
• Marketing & Consumer Behaviour (double module)

The Diploma in Managing Digital Marketing

• Intergrating Digital Media and Branding
• Implenmenting Digital Campaigns
• Advertising
• Public Relations

To find out more about these exciting new qualifications visit www.professionalacademy.com or contact us by email – enquiries@professionalacademy.com or telephone 0844 8005256.

NEW – Sales Agency short courses

As part of a recent partnership between Cambridge Professional Academy and AgentBase, we have introduced two new courses design for those who are interested in becoming a Sales Agent.  

A Sales Agent is a self employed salesperson who works on commission, usually for several (non-competing) companies. Demand for sales agents is huge, there are many opportunities, and rewards can be great. What’s more, upon completion of the course, you are guaranteed work opportunities.

 

The workshop-based courses teach you everything you will need to know about being a Sales Agent and how to make the most of the sales opportunities that you have available. 

The first course ‘Sales Agency’ is designed to give you a complete understanding of the skills required to succesfully setup and run a sales agency business including the finances, promoting yourself, agreement negotiation, developing your customer base and future planning.

This module is delivered by specialist AgentBase trainers who have many years of experience in this field.

 

The second course ‘Successful Selling’ covers the nature of selling, including the sales process, the necessary skills and most suitable tools for effective selling in different contexts and personal management techniques.

Visit agentbase.professionalacademy.com for more information and to book your place.

 

www.professionalacademy.com